DAZZLE DRY - 2024 COLOR STORIES

About The Project

SUMMARY

I worked with the fabulous team at Blonde + Co as a Creative Producer on four of Dazzle Dry’s 2024 Color Story Campaigns.

Alongside Executive Producer Jenn Susswein and my Co-Producer Julia McGill, I oversaw production for these projects from concept to delivery and acted as the lead day-to-day point of contact for client communication.

These fully integrated digital campaigns encompassed video, photography, and graphic design deliverables used on Dazzle Dry’s social media, paid media channels, digital newsletters, and e-commerce website.

The Color Story Campaigns included:

Sandals & Sun - Early Summer 2024 Collection
Back To School - Late Summer / Early 2024 Collection
Everyday Muse - Fall 2024 Collection
Afterparty - Winter 2024 Collection

Shades from these previous collections are available for purchase on Dazzle Dry’s website.

SERVICES PROVIDED

ACCOUNT MANAGEMENT
LIVE ACTION PRODUCTION MANAGEMENT - VIDEO + STILLS
GRAPHIC DESIGN PROJECT MANAGEMENT
POST-PRODUCING - VIDEO + STILLS RETOUCHING

Lifestyle & Product Photography

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Social & E-Commerce Videos

Paid Social Ads

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Digital Newsletters

Responsibilities

Account Management - Led day-to-day communication with Client

Supervised shoot logistics by booking crew, managing model casting, sourcing equipment, ordering catering, creating callsheets, preparing talent contracts, solving problems on set, and actualizing expenses
Oversaw video post-production, stills retouching, and graphic design project management workflows by collating client feedback, coordinating internal creative reviews, and QCing all final deliverables

Credits

CLIENT: Dazzle Dry

AGENCY: Blonde + Co

MY ROLE: Creative Producer

CREATIVE DIRECTOR/PHOTOGRAPHER: Julie Stahl

MANAGING DIRECTOR: Danielle Chocron

EXECUTIVE PRODUCER: Jennifer Susswein

ART DIRECTOR + RETOUCHER: Fei Yang

ACD: Jessica DiPietro

GRAPHIC DESIGNER: Laure Dubuc

STUDIO/ICS/BTS: Ann Lawlor

CO-PRODUCER/AD: Julia McGill

PRODUCTION DESIGNER: Fantic Dimur

PROP STYLIST: Damaris Cozza

PHOTO ASSISTANTS: Angelos Rompolis & Anna Campbell

MEDIA MANAGER: Stephen Lopinot

KEY PRODUCTION ASSISTANT: Jordan Goetz

SOCIAL CONTENT CREATOR: KC Vanish

BTS SOCIAL PHOTOGRAPHER: Adina Zupnik

MANICURISTS: TeAra DeBerry, Josephine Cruz, Tara Haye, Jasmin Cameron, Shar Burress

YEAR COMPLETED: 2024

SHOOT LOCATION: Blonde Studios in NYC