DAZZLE DRY - 2025 COLOR STORIES

About The Project

SUMMARY

Another year, more wonderful Color Stories! Since March 2024, I have been working with the fabulous team at Blonde + Co as a Creative Producer for Dazzle Dry’s 2025 Color Story Campaigns.

Alongside Executive Producer Jenn Susswein, I oversee production for these projects from concept to delivery and acted as the lead day-to-day point of contact for client communication.

For 2025, as part of their revised digital strategy, these campaigns focused on photography assets used on Dazzle Dry’s social media, paid media channels, digital newsletters, and e-commerce website.

The Color Story Campaigns include so far this year (and more to come!):

Lovestruck - Valentine’s Day Collection - purchase here.
Handpicked - Early Spring 2025 Collection - purchase here.

SERVICES PROVIDED

ACCOUNT MANAGEMENT
PHOTOSHOOT PRODUCTION MANAGEMENT
STILLS RETOUCHING PROJECT MANAGEMENT

Lifestyle & Product Photography

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[2234]DD-LS-04_Collection_04_lifestlye_Full_1x1.jpg

[2234]DD-LS-01_Appleofmyeye_02_Mini_1x1 .jpg

[2234]DD-LS-04_Collection_04_lifestlye_mini_1x1.jpg

[2234]DD-LS-01_Appleofmyeye_04_brush_1x1.jpg

[2234]DD-LS-04_Collection_01_Full_1x1.jpg

[2244]DD-Handpicked-04_Collection_04_lifestlye_Mini_1x1.jpg

[2234]DD-LS-01_Appleofmyeye_05_handheld_light_full_1x1.jpg

[2234]DD-LS-01_Appleofmyeye_03_swatch_1x1.jpg

[2234]DD-LS-01_Appleofmyeye_08_handheld_dark_mini_1x1.jpg

[2234]DD-LS-02_Soulmate_06_handheld_light_mini_1x1.jpg

[2234]DD-LS-02_Soulmate_04_brush_1x1.jpg

[2234]DD-LS-03_Lovepotion_07_handheld_dark_fulll_1x1.jpg

[2234]DD-LS-03_Lovepotion_04_brush_1x1 .jpg

[2244]DD-Handpicked-04_Collection_01_Full_1x1.jpg

[2234]DD-LS-03_Lovepotion05_handheld_light_full_1x1.jpg

[2234]DD-LS-04_Collection_02_mini_1x1.jpg

[2244]DD-Handpicked-01-FreshSquzzed_03_swatch_1x1.jpg

[2244]DD-Handpicked-01-FreshSquzzed_04_brush_1x1.jpg

[2244]DD-Handpicked-01-FreshSquzzed_06_handheld_light_mini_1x1.jpg

[2244]DD-Handpicked-02-PickingPeonies_02_Mini_1x1.jpg

[2244]DD-Handpicked-02-PickingPeonies_07_handheld_dark_full_1x1.jpg

[2244]DD-Handpicked-02-PickingPeonies_04_brush_1x1.jpg

[2244]DD-Handpicked-03-InSeason_06_handheld_light_mini_1x1 copy.jpg

[2244]DD-Handpicked-03-InSeason_04_brush_1x1 .jpg

[2244]DD-Handpicked-03-InSeason_07_handheld_dark_fulll_1x1.jpg

[2244]DD-Handpicked-04-OutNAbout_03_swatch_1x1 .jpg

[2244]DD-Handpicked-03-InSeason_08_handheld_dark_mini_1x1 copy 2.jpg

[2244]DD-Handpicked-04-OutNAbout_04_brush_1x1.jpg

[2244]DD-Handpicked-03-InSeason_01_full_1x1.jpg

Paid Social Ads

[2234]DD-LS-01_Appleofmyeye_01_full_1x1.jpg

[2234]DD-LS-03_Lovepotion_01_full_1x1.jpg

[2234]DD-LS-01_Appleofmyeye_06_handheld_light_mini_1x1.jpg

[2234]DD-LS-02_Soulmate_07_handheld_dark_full_1x1.jpg

Responsibilities

Account Management - Lead day-to-day communication with Client

Supervise shoot logistics by booking crew, creating shoot schedules, managing model casting, sourcing equipment, ordering catering, creating callsheets, preparing talent contracts, AD’ing on set, and actualizing expenses
Oversee video stills retouching project management workflows by collating client feedback, coordinating internal creative reviews, and QCing all final deliverables

Credits

CLIENT: Dazzle Dry

AGENCY: Blonde + Co

MY ROLE: Creative Producer

CREATIVE DIRECTOR/PHOTOGRAPHER: Julie Stahl

MANAGING DIRECTOR: Danielle Chocron

EXECUTIVE PRODUCER: Jennifer Susswein

ART DIRECTOR + RETOUCHER: Fei Yang

ACDs: Jessica DiPietro, Abhidnya Ramdasi

STUDIO/ICS/BTS: Ann Lawlor

1st AD/PRODUCTION MANAGER: Julia McGill

PRODUCTION DESIGNER: Fantic Dimur

PHOTO ASSISTANT: Angelos Rompolis

MEDIA MANAGER: Stephen Lopinot

KEY PRODUCTION ASSISTANT: Jordan Goetz

SOCIAL CONTENT CREATOR: KC Vanish

MANICURISTS: TeAra DeBerry and Tara Haye

YEAR COMPLETED: 2025

SHOOT LOCATION: Blonde Studios in NYC