SUMMARY
I worked as a Event Production Consultant in addition to my role as Jack Morton’s Creative Services Project Manager for the Olay “Face Anything” Live Event.
It was a private product launch for four of Olay’s new products: Clay Masks, Whips, Eyes, & Mist. The attendees were key millennial beauty and lifestyle influencers as well as Proctor & Gamble executives.
The purpose was to increase brand visibility and align Olay, a largely Boomer customer base, with an established and well-connected Millennial clientele.
SERVICES PROVIDED
ON-SITE EVENT PRODUCTION MANAGEMENT
GRAPHIC & SCENIC DESIGN PROJECT MANAGEMENT
CREATIVE RESOURCING
BUSINESS AFFAIRS
PRODUCTION ACCOUNTING
CREDITS
CLIENT: Proctor & Gamble
BRAND: Olay
AGENCY: Jack Morton Worldwide
CREATIVE DIRECTORS: Kylie Ayala + Melanie Rothwell
MY ROLE: Creative Services Project Manager + Event Production Coordinator
YEAR COMPLETED: 2018
EVENT PHOTOS
EVENT SIZZLE VIDEO
RESPONSIBILITIES
Working closely with Creative Director to ensure all product table setups and scenic design elements reinforced client goals and needs
Responsible for organizing all event materials
Performed various errands
Booked and recruited freelance talent for creative direction, graphic design, scenic illustration, and drafting
Project management such as updating daily creative schedule and remaining flexible to ever-changing resourcing needs
Negotiated freelancer rates, processed vendor paperwork and freelancer invoices; worked with producers to monitor creative team hours and to ensure proper job cost allocation