L’OREAL PARIS - BRIGHT REVEAL EXFOLIANT PEEL
About The Project
SUMMARY
I worked with the fabulous team at Blonde + Co as a Production Manager/Post-Producer for L’Oreal Paris’ Bright Reveal Exfoliant Peel Launch Campaign.
The team at Blonde+Co was tasked to create an exciting campaign to show how amazing L’Oréal Paris Bright Reveal Dark Spot Exfoliant Peel can be with Dr. Chris Tomassian. It’s a professional peel in a bottle for just under $25!
Learn more about the product here on L’Oreal Paris’ website.
Alongside Executive Producer Jenn Susswein, I oversaw production for this project from shoot pre-production to delivery.
SERVICES PROVIDED
ACCOUNT MANAGEMENT
VIDEO PRODUCTION MANAGEMENT
POST-PRODUCING
Dr. Tomassian x Ally Video
Dr. Tomassian x Anne Video
How-To + Exfoliation Education Videos
Select Stills From Videos
Responsibilities
Account Management - Led day-to-day communication with Client from pre-production to delivery
Supervised shoot logistics by booking crew, managing model casting, facilitating needs for vanities departments, sourcing equipment, ordering catering, creating callsheets, preparing talent contracts, executing script notes for edit team, and actualizing expenses
Oversaw video post-production workflow by collating client feedback, coordinating internal creative reviews, and QCing all final deliverables
Credits
CLIENT: L’Oreal Paris
AGENCY: Blonde + Co
MY ROLE: Production Manager/Post-Producer
CREATIVE DIRECTOR: Julie Stahl
MANAGING DIRECTOR: Danielle Chocron
EXECUTIVE PRODUCER: Jennifer Susswein
ACD: Jessica DiPietro
STUDIO/ICS/BTS: Ann Lawlor
PRODUCER/1ST AD: Julia McGill
DP: Chris Bierlein
1st AC: Angelos Rompolis
GAFFER Rob McKenna
GRIP: Mad Collins
AUDIO RECORDIST: Laura Cunningham
WARDROBE STYLIST: Julie Matos
WARDROBE ASSISTANT: Darlene DeAndrade
HAIR STYLIST: Liam Dunn
HAIR ASSISTANT: Gina Picciotto
MAKEUP ARTIST: Agata Helena
MAKEUP ASSISTANT: Taisha Paquiot
VANITIES AGENCY: IMAJ Artists - Tonya Pittman + Michelle Leo
PRODUCTION DESIGNER: Fantic Dimur
PROP STYLIST: Damaris Cozza
ART ASSISTANT: Rico Ferrer
MEDIA MANAGER: Chris Kent
KEY PRODUCTION ASSISTANT: Jordan Goetz
PRODUCTION ASSISTANT: Rayanna Burse
VIDEO EDITORS: Stephen Lopinot & Pieter Van Der Berg
CASTING: Jym Benzing
TALENT: Dr. Chris Tomassian, Ally Renee, and Annalaina Marks
TALENT AGENCIES: TNG Agency & Wilhelmina
YEAR COMPLETED: 2024
SHOOT LOCATION: Blonde Studios in NYC