SUMMARY

Along with producing Dazzle Dry’s Color Story campaigns, I worked with the fabulous team at Blonde + Co as a Creative Producer for Dazzle Dry’s rebranding campaign “Ready, Set, Dry In 5” Collection.

The 5-shade collection includes the original Dazzle Dry shades - Raspberry Rush, Rapid Red, Midnight Express, White Lightning, and Fast Track Cherry, with the campaign revolving around what a revolutionary nail system Dazzle Dry is and the product’s quick dry time.

Blonde + Co developed the campaign concept and strategy, coming up with the new tagline, ‘It’s About Time.'

It's about time for a nail system that dries fast, freeing users up to get on with their lives. It’s about time there was a polish that air dries in 5 minutes and lasts 7+ days.

The campaign emphasizes lifestyle moments of everyday scenarios that show how Dazzle Dry makes it easy to have lasting nails and go about your life looking beautiful while also being good to the planet.

Blonde + Co was also tasked with creating new branding, including color palette, fonts, and website look and feel, even adding the “It’s About Time” tagline to Dazzle Dry’s Logo.

Alongside Executive Producer Jenn Susswein, I oversaw production for this campaign from concept to delivery, producing and project managing many different types of deliverables, and acted as the lead day-to-day point of contact for client communication.

This fully integrated campaign encompassed:

• Product + Lifestyle Photography

• Social + E-Commerce Videos

• How-To System + Tips & Tricks Videos

• Branding

• Paid Ad Design

• Email Newsletter Design

• Website Design

• Spa Merchandising

• Packaging Design (in progress/coming soon)

Purchase Dazzle Dry’s Ready, Set, Dry In Shades below:

1. Raspberry Rush

2. Fast Track Cherry

3. Rapid Red

4. White Lightning

5. Midnight Express

6. Ready, Set, Dry In 5 Mini Flight