NIOXIN - DR. LIU VIDEO SERIES
About The Project
SUMMARY
I worked with the fabulous team at Blonde + Co as a Creative Producer for Nioxin’s Dr. Jenny Liu Social Video Series.
Nioxin partners up with Dr. Jenny Liu, who is a Board-certified Dermatologist aka she's an expert on all things skin and hair! In the video series, Dr. Jenny Liu educates us about the causes of hair thinning and breakage. She offers her guidance on how to prevent hair loss using Nioxin’s products, which have proven to promote overall scalp health and reduce hair thinning visibly in just 12 weeks.
Head to Nioxin’s website to learn more about their wonderful products.
Alongside Executive Producer Jenn Susswein, I oversaw production for this project from shoot pre-production to delivery.
SERVICES PROVIDED
ACCOUNT MANAGEMENT
LIVE ACTION PRODUCTION MANAGEMENT - VIDEO + STILLS
POST-PRODUCING - VIDEO + STILLS RETOUCHING
COPYWRITING
Dr. Liu Video Series - June to November 2024
Campaign Stills Assets
Responsibilities
Account Management - Led day-to-day communication with Clients from pre-production to delivery
Supervised shoot logistics by booking crew, writing scripts, sourcing equipment, ordering catering, creating callsheets, and actualizing expenses
Oversaw video post-production workflow by collating client feedback, coordinating internal creative reviews, and QCing all final deliverables
Credits
CLIENT: Nioxin
AGENCY: Blonde + Co
MY ROLE: Creative Producer
CREATIVE DIRECTOR/PHOTOGRAPHER: Julie Stahl
MANAGING DIRECTOR: Danielle Chocron
EXECUTIVE PRODUCER: Jennifer Susswein
ART DIRECTOR: Fei Yang
ACD: Jessica DiPietro
STUDIO/ICS/BTS: Ann Lawlor
PRODUCTION MANAGER/1ST AD: Julia McGill
DP: Angelos Rompolis
GAFFER Rob McKenna
SOUND RECORDIST: Laura Cunningham
HAIR STYLIST: Anthony Cole
MAKEUP ARTIST: Bomi Cheon
PRODUCTION DESIGNER/PROP STYLIST: Fantic Dimur
VIDEO EDITOR + MEDIA MANAGER: Stephen Lopinot
KEY PRODUCTION ASSISTANT: Jordan Goetz
TALENT: Dr. Jenny Liu
YEAR COMPLETED: 2024
SHOOT LOCATION: Blonde Studios in NYC