SP5DER - NOCTURNAL HIGHWAY
About The Project
SUMMARY
I worked as a Production Coordinator providing on-site fashion show production support to Producer Jean Luc Drake and Production Manager Jason Cyrano Brown. We worked with Harbinger Creative and top Fashion Show Director Lynne O’Neill to produce SP5DER’s first New York Fashion Week Runway Show called “Nocturnal Highway” in September 2024 at NYC’s Spring Studios.
SP5DER is a classic streetwear brand founded by rapper Young Thug in 2019, and the runway show presented over 36 looks from its Fall/Winter 2024 Line, with a cameo from Mariah The Scientist modeling the show’s finale look.
Head to SP5DER’s website to view the collection.
Notable Press Coverage:
Highsnobiety - “Young Thug's SP5DER Is a Proper Fashion Brand Now”
Hypebeast - “SP5DER FW24 Speeds Down the “Nocturnal Highway” for Runway Debut”
Complex -”Sp5der Proves It’s More Than Just Sweats With a NYFW Runway Debut”
SERVICES PROVIDED
FASHION SHOW PRODUCTION MANAGEMENT
ON-SITE EVENT COORDINATION
PRODUCTION ACCOUNTING
Runway Show Sizzle Video
Video of Full Runway Show
Collection - Individual Looks Photos
Social & Behind-The Scenes Content
Website Banner
Responsibilities
Supervised on-site fashion show logistics by facilitating crew and collection team needs on set, delegating tasks to production assistants, providing client services, solving problems on-site, coordinating catering setup, and helping direct models during runway show
Manage financial aspects of runway show such as processing vendor invoices and reconciling project expenses
Credits
CLIENT: SP5DER
AGENCY: Harbinger Creative
MY ROLE: Production Coordinator
SHOW DIRECTOR: Lynne O’Neill
PRODUCER: Jean Luc Drake
PRODUCTION MANAGER: Jason Cyrano Brown
STYLING: David Friend
CASTING: Liz Goldson
PHOTOGRAPHER: Andrew Brochetti
VIDEO PRODUCTION COMPANY: Essay Video
AUDIO: ADI Worldwide
SCENIC DESIGNER: Studio Guereux- Justin Guereux
ART DIRECTOR: Noemi Polo
LIGHTING DESIGNER: IMCD - Joe Hodge
DRESSING TEAM LEAD: Heather Hughes
HAIR TEAM LEAD: Karla Serrano for Cutler Salon
MAKEUP TEAM LEAD: Allie Smith
VENUE PRODUCER: Kim Roth
VENUE TECHNICAL PRODUCER: Jeff Aldrich
YEAR COMPLETED: 2024
SHOW LOCATION: Spring Studios in NYC